{"id":2103,"date":"2025-08-31T09:51:31","date_gmt":"2025-08-31T09:51:31","guid":{"rendered":"https:\/\/teaphor.com\/?p=2103"},"modified":"2025-12-04T00:35:44","modified_gmt":"2025-12-04T00:35:44","slug":"the-brand-story","status":"publish","type":"post","link":"https:\/\/teaphor.com\/en\/the-brand-story\/","title":{"rendered":"About Teaphor"},"content":{"rendered":"<p>When I was growing up in China, tea was simply part of everyday life. It flowed quietly through my days without me realizing how deeply it was shaping me. I would add some leaves to hot water without even asking what kind of tea it was, what aroma it carried, or how it made me feel.<\/p>\n\n\n\n<p>And tea is everywhere. In Zhejiang, people often serve <a href=\"https:\/\/teaphor.com\/product-category\/green-tea\/\" target=\"_blank\" rel=\"noopener\" title=\"Green Teas\">Longjing<\/a>, which is their pride.<\/p>\n\n\n\n<p>In Yunnan, if you love tea, you\u2019re surrounded by it \u2014 especially the rich, earthy <a href=\"https:\/\/teaphor.com\/product-category\/pu-erh-teas\/\" target=\"_blank\" rel=\"noopener\" title=\"Pu-Erh\">Pu-erh<\/a> that defines the region. Day and night, people drink it almost instead of water.<\/p>\n\n\n\n<p>And then, in Chengdu, there is a scene I can never forget.<\/p>\n\n\n\n<p>Early in the morning, I walked by a lake and saw small tea stands around the Lake \u2014 quiet and calm, with the steam of hot water visible meters away.<\/p>\n\n\n\n<p>Sitting down, they hand you a <strong><a href=\"https:\/\/teaphor.com\/product-category\/tea-tasting-sets\/gaiwan\/\" target=\"_blank\" rel=\"noopener\" title=\"Gaiwan\">gaiwan<\/a><\/strong>, a few grams of jasmine tea, and pour hot water from a big thermos.<\/p>\n\n\n\n<p>You lift the lid, watch the steam rise, and in front of you, lotus flowers ripple gently on the lake.<\/p>\n\n\n\n<p>It\u2019s simple, peaceful, and deeply romantic \u2014 the kind of beauty that only tea can reveal.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When I turned eighteen, I joined a Tea Culture Society at university.<\/p>\n\n\n\n<p>For four years, I learned the art of the tea ceremony \u2014 how to prepare tea with care, how to \u201cwake\u201d the leaves, how to read their fragrance, how every infusion changes like a conversation.<\/p>\n\n\n\n<p>During those years, we read a lot, participated in tea exhibitions everywhere, and hosted our own tea ceremonies \u2014 preparing tea, choosing teaware, and selecting music. Some of my classmates even played traditional instruments during the sessions.<\/p>\n\n\n\n<p>Each step taught me patience, focus, and respect.<\/p>\n\n\n\n<p>Over time, I visited tea farms, met artisans, and tasted hundreds of teas.<\/p>\n\n\n\n<p>Eventually, I could tell what kind of tea I was drinking from its aroma and aftertaste.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Until one day, I drank tea at someone\u2019s home, and from the very first sip, I felt something was missing \u2014 the water temperature was wrong; the tea\u2019s soul didn\u2019t bloom. For the first time, I felt deep sympathy for the leaves.<\/p>\n\n\n\n<p>Until one day, after moving to France, I fell in love with desserts.<\/p>\n\n\n\n<p>French p\u00e2tisseries became my new obsession \u2014 every piece felt like artwork.<\/p>\n\n\n\n<p>But I always felt something was incomplete: these exquisite creations rarely met an equally good cup of tea.<\/p>\n\n\n\n<p>Day by day, as I visited bakeries, tea houses, and friends across Europe,<\/p>\n\n\n\n<p>my small dream became a big ambition \u2014<\/p>\n\n\n\n<p>to share my passion for tea with the world,<\/p>\n\n\n\n<p>to help more people experience good tea.<\/p>\n\n\n\n<p>And that\u2019s how <strong>Teaphor<\/strong> began.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83c\udf3f <strong>Teaphor \u2014 Tea for Everyone<\/strong><\/p>\n\n\n\n<p>In China, our lives are guided by the rhythm of the twenty-four solar terms, flowing through spring, summer, autumn, and winter, and rooted in the wisdom of the Five Elements.<\/p>\n\n\n\n<p>As written in the <em>Huangdi Neijing<\/em> (<em>The Yellow Emperor\u2019s Inner Canon<\/em>):<\/p>\n\n\n\n<p>\u201cMan is in harmony with heaven and earth, and aligned with the sun and moon.\u201d<\/p>\n\n\n\n<p>Human beings are part of nature \u2014 our lives follow the same rhythm as the seasons, the sun, and the moon.<\/p>\n\n\n\n<p>For generations, we\u2019ve learned to listen to nature \u2014 and to our own bodies. Tea has always been part of this dialogue: certain teas support the body in spring, others in summer, and so on. Over time, we\u2019ve come to understand how to choose tea according to the season and our own inner balance.<\/p>\n\n\n\n<p>Today, in cities across the world, you\u2019ll find bubble tea and milk tea shops on every corner. These are modern evolutions of tea culture \u2014 not a rejection of tradition, but a reinvention.<\/p>\n\n\n\n<p>Many of these shops still begin with carefully selected, high-quality, seasonal tea leaves, honoring the essence of tea even in contemporary forms like fruit tea, milk tea, or herbal blends.<\/p>\n\n\n\n<p>All those experiences inspired <strong>Teaphor<\/strong>.<\/p>\n\n\n\n<p>Our name holds a meaning:<\/p>\n\n\n\n<p><strong>Good tea for everyone.<\/strong><\/p>\n\n\n\n<p>At <strong>Teaphor<\/strong>, we don\u2019t just sell tea \u2014 we recommend what to drink based on the season and your body\u2019s needs.<\/p>\n\n\n\n<p>Every tea on our menu is one I have personally tasted and selected.<\/p>\n\n\n\n<p>I believe tea should be enjoyable and relaxing, helping you feel more in tune with yourself and the world around you.<\/p>\n\n\n\n<p>I also share how to brew tea well \u2014 to bring out its full character and depth \u2014 because that\u2019s how you truly enjoy the tea itself.<\/p>\n\n\n\n<p>I want to show how to use a good tea base to make:<\/p>\n\n\n\n<p>\u2022 a clean, pure infusion,<\/p>\n\n\n\n<p>\u2022 a rich and flavorful milk tea,<\/p>\n\n\n\n<p>\u2022 or a vibrant, refreshing fruit iced tea \u2014<\/p>\n\n\n\n<p>all without compromising the quality of the leaves.<\/p>\n\n\n\n<p><strong>\ud83d\udcab My Ambitions <\/strong><\/p>\n\n\n\n<p>I want to see more and more people brewing tea,<\/p>\n\n\n\n<p>To see good tea everywhere \u2014 at friends\u2019 houses, in patisseries, and ideally, Gaiwans appearing on tables everywhere.<\/p>\n\n\n\n<p>I want to help people reconnect with nature,<\/p>\n\n\n\n<p>And to experience the living spirit of tea \u2014 in every single cup.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>When I was growing up in China, tea was simply part of everyday life. It flowed quietly through my days without me realizing how deeply it was shaping me. I would add some leaves to hot water without even asking what kind of tea it was, what aroma it carried, or how it made me&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":1,"label":"Uncategorized"}]},"featured_image_src_large":false,"author_info":{"display_name":"thichoulife@gmail.com","author_link":"https:\/\/teaphor.com\/en\/author\/thichoulifegmail-com\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":1,"filter":"raw","cat_ID":1,"category_count":1,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/posts\/2103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/comments?post=2103"}],"version-history":[{"count":7,"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/posts\/2103\/revisions"}],"predecessor-version":[{"id":3549,"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/posts\/2103\/revisions\/3549"}],"wp:attachment":[{"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/media?parent=2103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/categories?post=2103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teaphor.com\/en\/wp-json\/wp\/v2\/tags?post=2103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}